Emma Watson does Gin

Actress Emma Watson, along with her father and younger brother, has launched a premium gin called Renais, which uses grape skins from the grand cru vineyards of Chablis in Burgundy, France as a key botanical. The grape skins are organic and certified carbon-neutral, and sourced during a two-week window each year during the harvest season. The raw alcohol used in Renais is made in Beaujolais, France, using grapes from vineyards in Burgundy. The alcohol and botanicals are then combined and distilled in the north of England. Emma, who is a shareholder in the business, is a creative partner and oversees the imagery, design, and art direction.

Chris Watson, Emma’s father, is a wine-making enthusiast who owns seven vineyards in Burgundy. Emma’s younger brother, Alex, who was previously an executive in the drinks industry, is the brain behind Renais. The launch of the gin marks a new venture for the family and is uniquely French as well as English. Renais, which is a tribute to the terroir that the Watsons love, will go on sale in the UK initially.

Emma, who has not made a movie since Little Women in 2018, describes her involvement in the creative side of the gin as fun and a way to use her voice to help. Emma took a step back from acting because she felt frustrated that she had to sell something she had no control over and wasn’t involved in the process. With Renais, Emma says, she has seen what this is and knows who Alex is. She is confident that they will make mistakes, but she can vouch for Alex and has literally picked the grapes herself.

Renais is an ingenious idea, according to Alex, to use grape skins that would have been discarded and repurpose them as flavoring for gin. The launch of Renais comes at a time of new horizons for Emma and her brother, who have found new space to grow. Emma wrote and directed an advertising campaign for Prada last winter, which was a “very big moment” for her.

Renais gin is a unique product that features grape skins handpicked from the grand cru vineyards of Chablis, giving it a distinct and esoteric flavor profile. The gin is crafted using organic grape skins, and the distillation process is certified carbon-neutral, making it an eco-friendly product.

The raw alcohol used in Renais is made using grapes from the vineyards of Burgundy, including the Watsons’ own vineyards, and the gin is distilled in the north of England. The grape skins are only available for a limited two-week window during the harvest season, making the production of Renais a labor-intensive and highly selective process.

Renais is a premium gin with a limited production, and it is sold at a premium price point of £60 per bottle. The launch of Renais marks a new venture for the Watson family, and Emma Watson’s involvement as a creative partner brings a personal touch to the product’s imagery, design, and art direction.

The launch of Renais is also part of a growing trend of celebrity-endorsed spirits, but unlike many of these products, Renais has an authentic backstory that reflects the Watson family’s passion for wine and the French culture around it. Additionally, Renais is not just an endorsement deal for Emma Watson, but a personal project that she has invested time and creative energy into.

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